Liz started her career at Castle Green Hotel as a receptionist, and has found excellent progression as the hotel has developed over the years.
“I started as a receptionist when the hotel first opened in December 1997, which was an exciting time,” she said. “I then had a dual role with reception and the Conferencing and Events department, before taking on the role of Reception Manager when the current manager was promoted. I did that for about five years and then eventually I became Sales and Marketing Manager.”
“My boss then created the Marketing Manager role for me, as social media in particular was getting so big and I felt that was where my strength and passion lay. I’ve done it for five years now and I love it.
“Social media is huge for us and I like having the direct link to our customers. With social media, you can be the voice of the company and bring out a bit of personality to make it more fun and friendly.
“My role is very varied and I’m also responsible for Castle Green’s marketing collateral, PR, advertising and the analysis of our marketing campaigns. Every day is different which keeps it interesting.”
Liz likes the company’s professional, yet approachable, management style to its employees and enjoys the benefits of working for an independent hotel.
“There’s a culture in the business that we all look after each other,” she said. “We’re on first name terms with our directors. We’re able to challenge things and they listen to us when we voice our opinions.
“Working for an independent hotel, we’re able to make changes. We’ve always had a large refurbishment programme and spend between a quarter and half a million pounds on investment every year. It’s exciting to see the investment and development in the business.”