Anna Chippendale, of CN Events, said the idea was to open up an interactive event where people could experience a little bit of Allerdale in Manchester. “It is a great opportunity for businesses to showcase their products and services and really help us to shout about how fantastic the region is,” she says.
Alan Smith, leader of Allerdale council, adds: “The idea came about some years ago when I was travelling back from London having spent the day with MPs and their staff promoting all the great things about Allerdale as part of the annual Cumbria Day celebrations.
“I wanted to do an event for everyone to enjoy - to take Allerdale, its businesses and attractions to a major city and lavish it with what makes our area special and a great place, not only to do business, but to live and visit. I am so pleased that we are now able to make this happen.”
John Coughlan, chief executive of TSP Engineering, says he sees the company as an example of what can be achieved. “Our location in Allerdale has supported TSP Engineering in becoming a recognised world- class business in a high- technology industry. We want people to see Allerdale is a fantastic place to live, train, work and develop your career and life,” he says.
Graeme Mitchell, owner of Tractor Shed Brewing, adds: “Tractor Shed Brewing likes to challenge perceptions, which is why we mainly brew continentalstyle beers such as Pilsner, Helles and Hefeweiss rather than just real ale.
“We wanted to support this event because it aims to broaden people’s perceptions of Cumbria and the borough of Allerdale.”
Visitors can try out virtual reality videos developed by the council together with Allerdalebased film company Fluid Production. The films are being funded by the European Agricultural Fund for Rural Development’s LEADER programme