The Lake District National Park has been officially named as a World Heritage site - bringing hopes of a £20m boost to Cumbria's economy.
Top medical conference puts Cumbria on the map
Top surgeons saw what Cumbria has to offer at a high-profile medical conference in Carlisle.
The British Indian Orthopaedic Society (BIOS) chose the city as the location of its annual meeting, attracting more than 100 of the country’s leading orthopaedic surgeons.
West Cumbrian surgeon Suresh Rao, who works for North Cumbria University Hospitals NHS Trust and chairs the BIOS organising committee, brought the event to the county to raise the profile of the area as part of efforts to attract staff and bring new innovation to Cumbria.
He worked closely with Carlisle City Council and several local businesses to promote tourism and industry.
"One of the highlights for me was the level of scientific papers. It was really cutting edge," he said.
He added that they really looked at how science and technology could be used to benefit patients, involving two local companies - Maryport-based Protopro and Carlisle-based Tech4 - in the discussions.
"We were looking at the direct application of technology and how that can benefit patient care and influence the design of local services. We even had a rocket scientist with us on the panel," he explained.
As well as the medical agenda, there was also a social programme of day trips to show off Cumbria to those attending and their families.
Coming hot on the heels of the announcement that the Lake District had been awarded World Heritage status by UNESCO, Mr Rao said it was perfect timing to illustrate Cumbria's wider appeal.
"We really showcased the area. Hopefully they will come back as tourists or even want to work here," he said.
Running from Friday until Sunday, the event featured high-profile key note speakers from across the world of health and was backed by the Carlisle-based World Health Innovation Summit (WHIS).
The three-day event was also streamed online to a global audience.