The campaign, set up in the wake of Storm Desmond which has affected communities throughout the County, encourages people to use the hashtag #spiritofCumbria show their support for the recovery effort and express their love of Cumbria. Hundreds of people have also been offering help on the Spirit of Cumbria website www.spiritofcumbria.co.uk, with everything from shelter, food and clothing for people to office space for businesses.
High profile figures ranging from food critic Jay Rayner and cricket commentator David “Bumble” Lloyd through to Grace Dent have all given messages of support on social media.
Meanwhile, partners of Choose South Cumbria continue to support those affected by the floods. Staff at Kimberly-Clark in Barrow and LED manufacturers Oxley are donating food and other items, while others at Progression Solicitors and the NHS have been fundraising for Cumbria Community Foundation’s Flood Appeal.
Sara Munro, director of Quality and Nursing for Cumbria Partnership NHS Foundation Trust, said: “Spirit is one of the values we have at CPFT and we have been overwhelmed by just how much we have had from our staff throughout this incident.”
The Cumbria Flood Appeal has now raised over £1m, and fundraisers can now share their appeals or donate at www.spiritofcumbria.co.uk. The Government has pledged to match fund what is raised up to £1m to help support people most affected.
Elsewhere business support organisation The Institute of Directors has called for a temporary business rates holiday for small and medium-sized businesses affected by flooding.
Chris Ward of IoD Cumbria said: “For some small and medium-sized businesses, the flood damage is a serious threat to their very existence.
“If local authorities were to forego one month of business rates, small businesses would receive an immediate cash boost to help get themselves back to health and let them continue to play the vital role they do as a vibrant part of the North West economy.”
Businesses in Cumbria have been asked to fill in a short survey so that Cumbria Business Growth Hub can gather the evidence needed to get support in place as quickly as possible.
Subscribe to our newsletter: get a glimpse of what it's really like to live and work in Cumbria.