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New Year, New Career? Choose Cumbria launches campaign to kick off 2019

Published on: Monday 7th January 2019
Categorised under: Live, Work , Business, Economy, Lake District, Recruitment

Choose Cumbria is launching a ‘New Year, New Career’ campaign in a bid to lure people to the county and achieve the perfect work-life balance.

The digitally-focused campaign will see online adverts and social media posts served to people in key geographical areas, where the Choose Cumbria initiative has a captive audience.

These include London, Newcastle, Manchester, Glasgow, Leeds and Liverpool.

The campaign encourages people to use the new year to reassess their career and work-life balance and visit to discover more about the opportunities Cumbria has to offer them and their families.

It will run throughout January and February.

Luke Dicicco, who manages the content for the Choose Cumbria campaign, said the start of the year was a key time to target people looking to make a positive change.

"The New Year is typically a time when people, having enjoyed the festive break, reassess things," he says.

"That could be their career, lifestyle, or both – for them, their partners and families."

"Many people don’t realise they can achieve that in Cumbria, where there is a huge range of careers on offer at a vibrant mix of global businesses and homegrown SMEs".

"All with the added bonus of being able to live in the most beautiful corner of the UK, with easy access to the Lake District National Park and miles of stunning coastline."

Choose Cumbria is a unique initiative led by Newsquest Cumbria, working with more than 35 business and organisations, all eager to promote the career opportunities they have to offer.

Partners include BAE Systems, GSK Ulverston, Kimberly-Clark, University Hospitals of Morecambe Bay NHS Trust, Sellafield Ltd, Cumbria Constabulary, Inspira and Cumbria Local Enterprise Partnership.

The campaign will also include online and print adverts across Newsquest Cumbria publications in the county.

"Someone people who live here are unaware of the opportunities on offer right here", says Luke.

Choose Cumbria continues to go from strength-to-strength after a busy 2018 and has big plans for 2019.

Luke adds: "We’re looking forward to working with our partners, whose support and input is integral to the work, along with strategic partners like Cumbria Tourism, to ensure we reach as many people as possible".

"Everyone already here knows how great Cumbria is as a place to live and work but is amazing how many people from outside aren’t aware. Given the increasing need for more people of working age in Cumbria to support a vast array of businesses, many with significant plans to grow, the initiative is becoming increasingly important to our economic future."

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