Kendal Mountain Festival 2015 generated £2 million in visitor spend for the South Cumbria economy, according to a new report.
The popular event – which took place on November 17-20 – attracted 14,000 outdoor enthusiasts to Kendal, with 60 per cent of attendees coming from outside Kendal and surrounding area, according to the report by South Lakeland District Council.
Choose South Cumbria had a stall at the festival’s Basecamp Village to raise awareness of the breadth of careers and lifestyle opportunities on offer to visitors drawn to the region.
Luke Dicicco, Project Manager of Choose South Cumbria, said: “The festival was very impressive and it is fantastic to see the positive impact it has had on the local economy and also in raising the profile of Kendal and South Cumbria to a national and global audience.
"Choose South Cumbria was delighted to be involved and we had a great response from people visiting our stand. Most of the people we spoke to from outside Cumbria were very keen to move here but weren’t aware of the career opportunities on offer.
"We also spoke to many young people who already live here but weren’t aware of, but were very much enthused by, the huge levels of investment coming to Cumbria in the coming years. While there is still a lot to be done, we achieved a lot in educating and inspiring people and hope to build on this at the 2016 event.”
The report also found that 98 per cent of people were positive about the festival, which featured an international film competition, screenings, workshops and a trail run.
Steve Scott, Director of Kendal Mountain Events, said: “These findings reinforce the value of the event and the fact we are attracting more visitors from around the UK and overseas is great news to us.
“There are many exiting new developments for 2016 which we are working hard to develop.”
Click here to read more about Kendal Mountain Festival 2015.
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