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Lakesman Triathlon pumps £1.7m into local Cumbria economy

Published on: Monday 23rd July 2018

This year's Lakesman Triathlon brought an estimated £1.72m into the local economy, figures have shown - 16 per cent up on last year.

The event, which is now in its third year, took place on June 17 and saw around 800 people complete in the full or half-distance triathlon.

The full-length event featured a 2.4-mile swim in Derwentwater, a 112-mile bike ride across West Cumbria and a marathon around Keswick.

Nearly three quarters of the athletes taking part in the event came from outside Cumbria.

In a survey carried out by race organisers after the event, 80 per cent of respondents said they stayed in the area for, on average, more than two nights and spent more than £340 per group.

In addition, 42 per cent said they had visited the area to train an average of three times prior to the event, spending around £225.

The area got an added boost from spectators, many of whom were relatives of the competitors.

Some 23 per cent of the spectators came from outside Cumbria and 53 per cent from other Cumbrian districts.

Nearly half said they intended to use the local restaurants and cafes, with many taking the opportunity to visit the local shops as well. Of those spectators asked who were staying overnight, the average spend was more than £73 per person.

In all it is estimated that for every pound invested into the event, more than £9 was generated for the local economy.

Almost a third of competitors in this year's event had taken part in previous years.

And the Lakesman continues to be a hit with the competitors, with 90 per cent of athletes who responded to the survey rating it very good and 10 per cent rating it good.

Nearly all the athletes asked would recommend the Lakesman to others and 96 per cent would race again.

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