Stunning Lake District scenes will be included in a major display showcasing Britain as a world-class visitor and business destination at the country’s busiest airport.
Scenes including Britain’s favourite view at Wastwater, will be among the 200 images that will be predominantly displayed at Heathrow Airport’s Terminal 3, as part of the Government’s promotional GREAT Britain campaign.
The display has been designed to capture the beauty of different parts of Britain and Northern Ireland and will be seen by many of the 12 million passengers that pass through the airport.
The collection has been curated by GREAT and Heathrow Airport, who will also promote the display through its social media channels.
Tourism bosses in Cumbria have welcomed the inclusion of the Lake District and Cumbria in the display, which will occupy around £500,000 worth of advertising space in the airport near London.
Jim Walker, Managing Director of Cumbria Tourism said while a warm welcome to London was welcome, the real thrust of the campaign was to encourage travellers to explore places such as the Lake District while they were in the UK.
He said: “We have been working hard with partners like VisitBritain to encourage visitors to see more of England once they have arrived here.
“With two World Heritage Sites and a world-class reputation for landscape and heritage, Cumbria is increasingly becoming a ‘must see’ for overseas travellers.
“Tourism contributes an impressive £2.72billion to the local economy and we will work unceasingly to ensure that Cumbria’s destinations continue to be promoted on the national and international stage.”
The unveiling of the images this week were also welcomed by the British Tourist Authority.
Its Chairman Steve Ridgway, said: “Inbound tourism is one of the UK’s most valuable export industries and we want to provide a world-class experience for the millions of visitors who travel here every year, more than 70% of whom travel by air.
“This wonderful showcase of our vibrant cities and countryside, our culture and heritage, not only promotes a great message of welcome, it leaves the millions of visitors travelling through Heathrow in no doubt about the amazing experiences that you can only have in the UK.”