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Lake District beats London to top award

Published on: Friday 30th January 2015
Categorised under: Play , Lake District, Tourism

The Lake District, Cumbria is celebrating winning through to claim Top UK Destination 2015, at the 14th annual Wanderlust Travel Awards.

TV presenter Julia Bradbury presented the awards at The Holiday & Travel Show, Olympia, London at the end of January.

At the end of 2014, the UK’s leading travel magazine Wanderlust, the bible for independently minded travellers - asked their readers to tell them about their year in travel. They wanted to know where their readers had been, who with, what equipment brands they used and what they thought of them all.

For the second year running the Lake District claimed the top spot – once more beating the nation’s capital, London into second place, followed by other destinations and cities including; Cornwall (3), Scottish Highlands (4), Edinburgh (5), Peak District (6), York (7), Northumberland (8), Snowdonia (9), and the Yorkshire Dales (10).

One thing is for sure this alongside a raft of other recent awards firmly cement the Lake District, Cumbria, as #theplacetobe for 2015 - Other successes including; The Kennel Club of Great Britain awarding the county the top Great Outdoors destination in their Be Dog Friendly Awards, the Global Sustainable Tourism Review (GSTR), naming the Lakes one of the most sustainable destinations on Earth, and Keswick winning the title of Britain's Favourite Historic Town in the LandLove Magazine Awards and he Great British Market Award for Best Large Outdoor Market.

It’s no surprise to those in the know that this simply stunning area is being deservedly recognised both in the UK and internationally as #theplacetobe – boasting the UK’s best restaurant, England’s highest mountain, longest & deepest lake, as well as boasting a rich world class cultural and heritage offer - we’ve got lots to shout about.

Jan Wilkinson, co-owner of Honister Slate Mine, Borrowdale, who was attending a charity event in aid of The Willow Foundation and Outdoor Trust, in London with Julia, ollected the award on behalf of Cumbria Tourism and transported it back to the Lakes.

Presenting the award to Jan, Julia said: “I couldn’t be more pleased for this award to go to somewhere that is so close to my heart and over the years has played such a large part in my life – a very deserving winner.’’

Phoebe Smith, Editor of Wanderlust Magazine, said: ”Despite the lure of some of our biggest cities and competition from worthy finalists, the Lake District has, once again, come out on top as the ‘Best UK Destination’ with Wanderlust readers. Having travelled to nearly every country in the World our reader’s demand a lot from their UK breaks and the Lakes certainly delivers. With dramatic landscapes, cosy pubs and a range of outdoor activities on offer it’s a clear winner and the perfect place for an adventure.’’

Ian Stephens, Managing Director of Cumbria Tourism said: “We are thrilled that Lake District, Cumbria has been voted the UK’s Top Visitor Destination beating the UK’s capital to the top spot for the second year in a row! This recognition is testament to the warmth of our welcome, the quality experiences on offer, our food and drink, our rich cultural experiences and not forgetting the jaw dropping scenery. The award is an unexpected extra boost for Cumbria’s £2.1 billion tourism industry and will further help to boost bookings for 2015, and also makes our #theplacetobe spring campaign even more poignant.”

Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members.

In total 40 million annual visitors to Cumbria contribute more than £2.2 billion to the local economy and support around 56,410 jobs. To find out more about the work of Cumbria Tourism,

To book accommodation in Cumbria – the Lake District, visit

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