The Lake District National Park has been officially named as a World Heritage site - bringing hopes of a £20m boost to Cumbria's economy.
Healthcare excellence award for Choose campaign
The campaign to promote Cumbria as the place of choice to work, live, learn and play triumphed at the Healthcare People Management Association Excellence Awards in London last night (Thursday, June 30).
Choose South Cumbria – which has now expanded to Choose Cumbria – took home the ‘Health Service Journal Award for Strategic Approach to Recruitment’ after working in partnership with University Hospitals of Morecambe Bay NHS Foundation Trust (UHMBT), Cumbria Clinical Commissioning Group (CCG) and Cumbria Partnership NHS Foundation Trust (CPFT).
The win recognised the Choose campaign as ‘well-planned, well-designed and well-executed work that has helped healthcare organisations to achieve their recruitment goals’.
Karmini McCann, Workforce Business Partner at UHMBT, said: “We are over the moon. This is great recognition for a project that is all about collaboration across NHS organisations and the wider industry in Cumbria.”
The Choose campaign was launched in March 2015 and has attracted support from more than 20 partners, ranging from major employers such as the NHS, BAE Systems, GSK and Kimberly-Clark to home-grown SMEs, education and service providers.
Luke Dicicco, Project Manager of Choose Cumbria, said: “This award is fantastic recognition that what we are doing in Cumbria through the Choose campaign is different, compelling and eye-catching. The feedback from the judges was great. They have clearly picked up on the positive approach the partners have had in combining their forces, regardless of their industry sector, to work towards a common goal. This is another fantastic result for ‘Team Cumbria’.”
The HPMA Award is the latest accolade for the campaign, which was catapulted on to the world stage after winning a prestigious International News Media Association Global Media Award in May. There, Choose Cumbria picked up an award for ‘Best Launch of Brand’ after competing with entries from Brazil and Canada.