Internet giant Google is running a free ‘digital garage’ programme at Carlisle Racecourse on Thursday (July 14).
The event, hosted by in-Cumbria, will feature sessions from Google staff to help local businesses build and grow an online presence.
Eileen Naughton, Google’s managing director for UK and Ireland, said: “In the digital age, a basic understanding of how the online world works is useful, and when it comes to business, it’s essential.
“We are welcoming attendees to seminars delivered by Google's Digital Garage experts to learn more about how digital can help them grow.”
The event is staged with the support of CN Events, Carlisle City Council and Connecting Cumbria, the county council-run project that has rolled out superfast broadband around the county.
Speakers including Sally Fielding of Sally’s Cottages in Keswick, and Carlisle coffee specialist Bruce and Luke’s will share the secrets of their digital success at the event.
The event takes place from 8am – 12.30pm. Click here to book your free place.
Find out more about Google Digital Garage:
Abbey Oladapo, lead trainer for Google, set out some of the ways businesses could have a successful presence online.
Here are his top tips:
* Make use of all the web has to offer - 88 per cent of firms do not take full advantage of all there is out there.
* Have a clear idea about what you are trying to showcase to potential customers and avoid "business card" sites.
* Businesses with a strong online presence grow twice as fast as those which do not.
* Social media means that firms do not need to have their own sites, many grow through social media presence and then invest in a website.
* Having a website though does give a business more control over its online presence.
* Sites have to be mobile friendly, most online traffic is now from smartphones and tablets.
* Consider creating online video and take on board anything that is said about this content.
* Keep Google up to date with anything that changes in a business - such as a new address or opening times - to make sure searches give accurate results.
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