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Famous pudding continues to go global

Published on: Sunday 15th November 2015
Categorised under: Work , Business, Economy, Food and Drink

Cartmel Sticky Toffee Pudding Company, which has been making the delicious dessert in the pictureseque village for 25 years, recently returned from the trip to Osaka.

The company already exports the sumptuous treat to a chain of supermarkets in Dubai, but director Simon Johns turned his sights on Japan by taking part in the annual Hankyu British Fair.

The event, which is organised by the Hankyu Department Store, has helped hundreds of British companies introduce their products to Japanese consumers for more than 30 years.

In recent years the fair has achieved £1.6m of sales in a week and attracted visitors from across the country.

Mr Johns said: "This was a fantastic opportunity for us, as we continue to work towards increasing international awareness of our products.

"It was an extremely well organised event that provided us with the perfect platform to introduce Cartmel Sticky Toffee Pudding to Japanese customers.

"During the eight day show, people were actually coming up to our stall and saying that they knew of Cartmel and had been to visit! It’s incredible to think that we’d travelled nearly 6,000 miles, yet could still meet people that knew of this tiny village in Cumbria.

"It was really interesting to see how popular the British brand is over there – as the doors opened at 10am, people who had been cueing to get in would literally run through the store to get to the different exhibitors. The show was a great success for us - sticky toffee was very well received and it was fantastic to be a part of representing the North West in Japan."

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