Hotels, restaurants, bars and shops across Cumbria can boost business through a new gift voucher scheme.
Cumbria Tourism has gone into partnership with Regalo, an online voucher marketing platform, to offer revenue benefits to its 2,500 members in the county's hospitality and leisure industry.
Launched by hospitality marketing specialists Hotfoot Design of Lancaster, Regalo helps businesses sell gift vouchers online.
Gill Haigh, managing director of Cumbria Tourism, said her organisation was thrilled to be able to offer members a new way of generating revenue through its Golakes website.
"Regalo's platform will make it easy for them to sell gift voucher packages online to people who love what our region has to offer," she said.
"The Regalo team are passionate about helping our members' businesses grow, which makes them an ideal partner for Cumbria Tourism."
Harriet Russell, head of sales and marketing for Regalo, said: “There were £5.6 billion in gift vouchers sales in the UK last year and customers are increasingly buying online.
"We’ve seen how gift vouchers are a fantastic revenue stream for businesses of all sizes and we’re so excited to be helping Cumbria Tourism and its members better access this growing market.”
With 47 million visitors to the region a year – up 6.2 per cent on 2016 – Cumbria Tourism hopes this latest initiative will help progress its commitment to further developing the area’s growing tourism industry and £2.9bn tourism economy.
Regalo is currently helping a number of businesses grow their online gift voucher sales, including Ambleside-based Heart of the Lakes holiday cottages and the Highfield Hotel in Keswick, as well as Lancaster Brewery.