Two Cumbrian NHS Trusts have collaborated in a drive to raise the profile of Cumbria and the unique career opportunities on offer.
North Cumbria University Hospitals NHS Trust (NCUH) and Cumbria Partnership NHS Foundation Trust (CPFT) had asked local communities to share photos that showcase why they love living and working in Cumbria. They received over 100 entries, which will now be used in a new recruitment drive to attract health professionals to the area.
Stephen Eames, chief executive at NCUH and CPFT, said: “The response from the public has been fantastic. We know that our staff and local communities are passionate about our NHS and the place they call home, and that’s really come across. The range of photos we have received will help us show just how much we have to offer.”
Cumbria presents a fantastic opportunity to advance and develop learning for health professionals. As many services are based in a rural setting, unique training is available to experienced clinicians. Advanced nursing roles have also been developed to address gaps in areas, such as dementia care. The challenge is broadcasting the message that these opportunities are available.
Amanda Dunkley, attraction lead at NCUH, said: “Our new campaign looks different to anything we’ve done before and will help us stand out to job seekers. It describes the kind of people we’re looking for in a bold and fun way. We’re looking for innovators, experts, adventures, thrill seekers, explorers, team players… the list goes on. We want to show that we have something for everyone.
“We’ve had to think outside of the box to address our recruitment challenges and that has really paid off. We now have some very innovative roles that aren’t available elsewhere in the country. The development opportunities that we can offer health professionals make Cumbria a really strong choice.”
The latest recruitment activity builds on a wider aim to address recruitment challenges. A recent recruitment video showcasing Cumbria has attracted interest from a specialist doctor, and a nursing careers fair in November resulted in 25 job offers to nurses in the area. This most recent photo campaign seeks to gain further success in attracting talent to the local area.
Your browser does not support the video tag.
Subscribe to our newsletter: get a glimpse of what it's really like to live and work in Cumbria.