The three day Lakes International Comic Art Festival took over the town in South Cumbria earlier this month to celebrate comic art in all its forms.
A report by South Lakeland District Council revealed that over 13,900 people attended the festival, generating £1,763,082 for South Lakeland’s economy.
The event, which is now in its third year, cost £160,000 to organise. Figures show that for each pound spent on delivering the festival, £11 was put back into the local economy.
The event also proved to be beneficial to the local hotel trade, with the research finding 50 per cent of event-goers from outside the county stayed overnight, paying an average of £157.82 per person for the overall trip.
Many South Lakeland businesses benefitted by the revenue generated by festival-goers, with 82 per cent of people planning to go shopping, out for a meal or for drinks after the festival.
Over 90 per cent of those interviewed had made a trip to Kendal specifically for the festival, with people attending from across the country as well as from Cumbria - 45% per cent of attendees were tourists from outside the region.
And the indication is that the festival will only continue to prosper, with 98.7 per cent stating they would attend again.
Julie Tait, of Lakes Arts Festivals, said: "The festival more than matched our hopes and expectations and, in its third year, it feels like it has been embraced by local people across South Lakeland and Cumbria and on an international stage too.
“I think we have convinced people that the festival is the only one of its kind in the UK and its profile is now global.
“I am particularly pleased that we are appealing to a younger age range too and that it helps put out the message that there is a dynamic, contemporary cultural scene here in South Lakeland to rival the best in the UK.”
Cllr Chris Hogg, portfolio holder for Culture, Arts and Events added: “We are delighted that the Lakes International Comic Art Festival has become such a resounding success.
“Delivering these kinds of high quality events is a great opportunity to showcase the very best of what Kendal has to offer.
“This year’s festival had a really international feel with visitors from far away as Canada which is great for our town and its residents
“The success of this event is a credit to both the organisers and volunteers, so I would like to offer my sincere thanks to all those who helped deliver such a great event for the town.”
The festival offered over 40 ticketed events to enjoy, across several different venues, including The Brewery Arts Centre and Shakespeare Centre.
The businesses of Kendal played a key part in the festival, transforming shop windows for the Comic Art Trail, demonstrating how community involvement helped in the success of the event.
The Lakes International Comic Art Festival is one of many major successful events to have taken place in South Lakeland this year, along with the Great North Swim, The Kendal Festival of Food and the upcoming Kendal Mountain Festival.
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