The Kendal-based papermakers collaborated with an eco friendly greeting card producers, Glebe Cottage, to create the world first.
Two years ago, James Cropper PLC, revealed it had found a solution to one of the paper packaging industry’s long-standing problems of billions of coffee cups being thrown away each year.
Opened by Her Majesty the Queen in July 2013, James Cropper’s reclaimed fibre facility was the result of a £5million investment and has since seen millions of cups turned back into paper. After life as a coffee cup, the company separates the high-quality pulp fibres from the plastic content and returns it to the paper supply chain.
Now Devon card company, Glebe Cottage, has launched a new Becky Bettesworth card collection using James Cropper’s leading Coffee range, which comes in six colours. The range which launched in September 2014 was named the first paper to take the recycled cup content to 50 per cent.
Glebe Cottage’s sales director, Sue Morrish said: “We were privileged to visit the James Cropper paper mill in February this year. When we saw this innovative new uncoated paper we knew it was a perfect fit with our environmental credentials and were thrilled when our print tests showed that it also printed beautifully.”
Chris Brown, James Cropper’s commercial director, said: “Coffee is an extremely versatile product, responding well to a wide variety of applications in packaging, print and design and fulfilling the needs of many of our customers in regards to their high standards of sustainability.
“Glebe Cottage have found that it stands up to commercial print requirements and we’re pleased to be a small part of putting a smile on people’s faces when they open one of these beautifully made cards.”
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