The award-winning marketing initiative that promotes Cumbria’s outstanding career and lifestyle opportunities to people around the world will be heading to Westminster next week.
Choose Cumbria will be part of a diverse delegation of businesses that will meet and network with key decision makers from central government at ‘Cumbria Day’ on Tuesday, December 6. The aim of the event is to showcase Cumbria’s business prowess and encourage additional investment and commitment from Government to support its continued economic growth.
It has been organised by Cumbria’s MPs and sponsored by Cumbria Local Enterprise Partnership, who invited Choose Cumbria to showcase how it works with employers including BAE Systems, GSK, Kimberly-Clark, the NHS, the University of Cumbria and Furness College, to promote the county as the place of choice to work, live, learn and play.
Luke Dicicco, Project Manager for Choose Cumbria, said: “Cumbria has a great story to tell – £25bn worth of investment in the next decade, creating tens of thousands of new jobs that will benefit the County’s economy and ‘UK plc’.
“Our involvement is Cumbria Day is twofold. First, we want to promote how a diverse range of partners – in terms of size and sector – are uniting behind the Choose Cumbria brand to showcase fantastic careers in a place that offers such a great quality of life.
“Second, we’re keen to get across the scale of the opportunity facing Cumbria, what is being done to realise this, and articulate clearly that a lasting legacy could be achieved with the right levels of Government support. Cumbria is facing a bright economic future and we’re delighted to be helping to take that message to the corridors of power.”
Graham Haywood, Director of Cumbria Local Enterprise Partnership, says: “Cumbria Day gives us the chance to showcase the county’s economic profile and business success stories in front of key decision makers at Westminster. Together with all of the businesses who are representing the county, we can demonstrate how key sectors such as nuclear, manufacturing, engineering, biopharmaceuticals, life sciences, construction and leisure and tourism can thrive here.
“It is another useful platform from which we can make a greater case for additional investment to support business growth opportunities and ensure we have the infrastructure, skills and business environment to meet future needs.”
Choose Cumbria partners have welcomed the opportunity to profile their involvement in the initiative and their role in building a successful Cumbria economy.
Sandra Booth, Pro-Vice Chancellor for Enterprise, Business Development & Engagement, said: “The University of Cumbria is excited to be involved in Cumbria Day. With our campuses spread across the county and a wide range of academic knowledge we are well placed to grow the skills of the employees of the future.
“We will shortly be celebrating our 10 year anniversary and are thrilled to be leading developments in STEM education which meet the needs of local employers and align with the growth opportunities coming to Cumbria. Choose Cumbria is a great platform for partners to work together to achieve shared goals.”
Mark Nicholson, Deputy Principal Curriculum & Quality at Furness College, said a strong education offer was key to delivering the skills for the workforce in Cumbria to grow successfully.
He said: “Furness College works closely with employers, many of which are partners of Choose Cumbria, to provide technical, professional and academic education to meet the needs of businesses. In a time of significant growth locally we are helping to meet the demand for highly-skilled workers through our training programmes and academic qualifications. We have been recognised for our work nationally as one of the first colleges in the country to achieve chartered status for the high quality of education.”
Choose Cumbria, which is part of CN Group Ltd, brings together 25 companies and organisations all eager to promote their companies and the careers they have available in Cumbria. These also include specialist designers, manufacturers and engineers Athena PTS, WYG, James Cropper, Forth Engineering, Bender UK and multi-sector business Holker Group.
Samuel Lindow Foundation, Ulverston Victoria High School, Windermere School, Barrow Sixth Form College and Kendal College represent the academic, education and training sectors, while Castle Green Hotel in Kendal, Langdale Leisure Ltd, English Lakes Hotels and Lakelovers, represent hospitality.
Law firm Cartmell Shepherd, financial services provider Furness Building Society, specialist recruitment firm Clear North Recruitment and inward investment project Invest in South Lakeland are also supporters of the Choose Cumbria initiative, which has been recognised for the innovative way it uses content and encourages collaboration between its partners. It has received prestigious awards from both the International News Media Association and the Healthcare People Management Association, specifically for its work to support the recruitment activities of University Hospitals of Morecambe Bay NHS Foundation Trust, Cumbria Partnership NHS Foundation Trust and NHS Cumbria Clinical Commissioning Group.
Choose Cumbria will join 18 businesses that have been selected from each of Cumbria’s six constituencies by MPs Jamie Reed, Tim Farron, John Woodcock, John Stevenson, Rory Stewart and Sue Hayman.
Bowness Bay Brewery
W.McClure wholesale foods
The Lakes Distillery
Lakes and Lambs
Bewcastle Cheese @ Cow’s Co
Eden Brewery Ltd.
Cumbrian Cow Ice Cream
Centre of Nuclear Excellence
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