Choose Cumbria, under its previous name of Choose South Cumbria, will compete with entries from Brazil and Canada in the International News Media Association Global Media Awards 2016 on Tuesday (May 24).
The campaign – which is managed and delivered by CN Group Ltd working in partnership with a wide range of local employers – is one of just eight entries from the UK to make the finals and is the only one to compete in the ‘Best Launch of a Brand or Product to Create an Audience Segment’ category.
In total, 40 countries from Argentina to Australia are among the 117 finalists who will gather at the Victoria and Albert Museum in London.
Luke Dicicco, Project Manager of Choose Cumbria, said: “The excitement is really building and we can’t wait to represent Cumbria at these major international awards. It is a massive achievement to get to this stage and we, and everyone involved with the campaign, already feel like winners.”
Choose South Cumbria was launched in May 2015 and, following a successful pilot year, expanded to promote the whole of Cumbria as the best place to work, live, learn and play.
Earl J. Wilkinson, executive director and CEO of INMA, said: “The finalists for this year's Global Media Awards are aspirational brand stories connecting with audiences, delivering value for advertisers, and making a commitment to innovation.”
Keep up-to-date during the awards by following @ChooseCumbria on Twitter.