Cumbria is ready for take off as part of a marketing campaign to raise the profile of the region in China on the back of direct flights from Manchester to Beijing.
The Lake District China Forum, with support from Cumbria Tourism, has secured £15,000 funding from Cumbria Local Enterprise Partnership to advertise the area to the world’s largest tourist market.
The Forum has teamed up with Marketing Manchester and become a partner of the initiative.
Graham Haywood, director of Cumbria Local Enterprise Partnership, said that the flights from Manchester beginning in June provided a unique opportunity for the Lake District.
He said: “The start of direct flights between Manchester and Beijing means that the Lake District and Cumbria will become far more accessible to Chinese visitors to the UK.
“The number of Chinese tourists coming to the UK is increasing significantly, which will bring significant benefits to tourism attractions, accommodation, hospitality providers and the wider economy across Cumbria.”
The Lake District China Forum, made up of businesses in the region, was formed a year ago to market its members and the Lake District to Chinese visitors.
The Forum recently hosted an event in London to showcase Cumbria as a world-class destination to Chinese tour operators and journalists.
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