Thousands of adventure seekers came to South Cumbria for three days of films, lectures and entertainment at Kendal Mountain Festival.
The annual celebration of mountain culture ran from Thursday night to Sunday, attracting some of the world's most famous thrillseekers and bringing an estimated £2m into the local economy.
A new feature of this year's festival was the Basecamp Village, which was set up in a marquee outside the Brewery Arts Centre, and featured stands, exhibits and a bar and cafe, as well as a stage with free talks by stars such as Sir Chris Bonington.
Choose South Cumbria had a stall in the Basecamp and took the opportunity to let people know about all the benefits of living and working in the area.
Luke Dicicco, project manager of Choose South Cumbria, said: “Kendal Mountain Festival was yet another impressive event and we were delighted by the response we had from people visiting our stand.
"Many people are very keen to move to South Cumbria, but aren't always aware of the career opportunities on offer and the huge levels of investment coming to the region.
"We educated a lot of people on that front and we’re optimistic that we will help some of the people we met to make the move over the coming months on the back of the conversations we had. We also continued to get the support of people already based in the area, who were very positive about the project and what it is trying to achieve. All-in-all, the festival was a real success for us and South Cumbria.”
Other highlights included American climber Tommy Caldwell (pictured) talking about his famous ascent of the Dawn Wall of El Capitan in Yosemite, California, and a surprise appearance by motorcycle racer Guy Martin, who presents Channel 4’s Speed.
There was also a series of talks to raise awareness and funds for initiatives helping Nepal deal with the aftermath of its devastating earthquake in April.
The festival also included a one off event featuring French climbers Jeff Mercier and Catherine Destivelle to celebrate the 150th anniversary of 1865, which is thought of as the climax of the “golden age” of mountaineering.
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