Managing Director – Marketing

Company: Cumbria Tourism
Sector: Marketing
Contract Type: Full Time Permanent
Salary: £60,000 - £80,000 per annum
Date Posted: 20th March 2017
Location: Cumbria
Reference Number: JS9381

Job Description

Cumbria Tourism – the official tourist board for the Lake District, Cumbria – is looking for an innovative and creative leader with strong commercial acumen and a track record in business management and marketing/communications to grow and take the organisation forward to the next level.

The Managing Director will be responsible for the progressive leadership and management of the business working within the strategic direction set by the Executive Board.

Role & Responsibilities:

Lead, motivate and inspire the staff, external businesses, public sector organisations and communities to deliver key business objectives and mission objectives

Utilise strong stakeholder management skills to influence, support and provide information to policy makers and funders

Prepare and execute a Business Plan to guide the organisation, and advise senior leadership board on all aspects of business activities, developing a creative and effective sales, marketing and operational plan which deliver the objectives and mission.

Identify, support and execute strategic marketing initiatives and campaigns, in partnership with other local, regional and national organisations – representing the organisation to enhance their profile

The Ideal Candidate will have:

Extensive experience in senior management, with a background in marketing, preferably within the travel, retail or business to consumer industry

Substantial experience of delivering innovative and creative solutions to meet organisational objectives

Experience in crisis management, brand management, public relations, marketing, campaign planning and implementation, digital marketing (web, social media, online), project management, public speaking or an equivalent combination of education is essential for this role.

We’re looking for a creative and tenacious senior leader who can be a real catalyst for change within this organisation. Does this sound like you? 

Adam are working in partnership with Cumbria Tourism – a strategic partner of Choose Cumbria – to appoint this role.

For more information on the role and how to apply, please contact Jess Smyth on 0161 359 3789 or email

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